Facebook Ads
Pre-employment Skills Assessment


The Facebook Ads test is a process used by advertisers to evaluate the effectiveness of their advertising campaigns on the Facebook platform. Through this testing, advertisers can experiment with different ad variations—such as images, copy, targeting options, and placements—to determine which combinations yield the best results in terms of user engagement, click-through rates, and conversions. Utilizing methodologies like A/B testing (comparing two versions of an ad to see which one performs better) and multivariate testing (testing multiple variables at once), these tests provide valuable insights that help optimize ad performance. This iterative testing process is crucial for improving the return on investment (ROI) of Facebook advertising campaigns by enabling advertisers to make data-driven decisions on how to best reach and resonate with their target audience.






5 min

Test type


About the test

This test assesses the Facebook Ads knowledge at an intermediate level, delving deeper into various strategies, metrics, and functionalities central to the Facebook Ads platform. Participants are expected to have a foundational understanding of Facebook Ads. The test contains 50 multiple-choice questions, each offering four options where one or two are correct.

Sample questions

Preview a few questions that can be found in this test.
Facebook Ads Test Preview
Question 1/3

Which option in Facebook Ads Manager allows advertisers to specifically target people who have previously interacted with their content?

Select all that apply
Core Audience
Core Audience
Custom Audience
Custom Audience
Saved Audience
Saved Audience
Lookalike Audience
Lookalike Audience

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