Google Analytics
Pre-employment Skills Assessment


This test is crafted to assess the advanced capabilities of individuals in utilizing Google Analytics for comprehensive web analysis and strategic decision-making. It evaluates their proficiency in extracting valuable insights from complex data sets, understanding user behavior, and applying analytical findings to optimize digital marketing strategies and web performance.






10 min

Test type


About the test

The Advanced Google Analytics Insights test is designed to evaluate a candidate's expertise in leveraging Google Analytics for deep data analysis and strategic insights. This comprehensive assessment covers a wide array of topics from basic functionality and report interpretation to advanced tracking and analysis techniques. Candidates will be tested on their ability to utilize Google Analytics to its fullest potential, applying their knowledge to extract meaningful insights, make data-driven decisions, and optimize web performance.

Spanning the fundamentals of analytics setup to the complexities of user behavior analysis and conversion tracking, this test aims to identify individuals with an advanced understanding of Google Analytics. It challenges test-takers to demonstrate their proficiency in navigating the platform, interpreting complex data sets, and utilizing analytics for strategic planning.

For organizations looking to enhance their online presence and marketing strategies, this test helps in identifying candidates who possess the critical analytical skills needed to analyze web traffic effectively, understand user engagement, and contribute to the overall success of digital marketing efforts. The test ensures candidates can harness the power of Google Analytics to provide actionable insights, supporting business growth and online optimization.

This test is relevant for

Digital Marketing Manager
Employs analytics for campaign strategy and optimization.
SEO Specialist
Utilizes traffic and conversion data to refine search strategies.
Web Analyst
Analyzes website data to improve user experience and engagement.
E-commerce Analyst
Leverages analytics to enhance online sales and customer journey.
Data Analyst
Interprets web data to inform business decisions.
Content Marketing Strategist
Uses engagement metrics to tailor content strategy.

Skills measured

Analytical Setup and Configuration
Expertise in configuring Google Analytics for accurate data collection.
Traffic and Behavior Analysis
Skills in analyzing visitor traffic and behavior to derive actionable insights.
Conversion and E-commerce Tracking
Ability to set up and interpret conversion tracking to measure ROI and sales performance.
Custom Reporting and Segmentation
Proficiency in creating custom reports and segments for targeted analysis.
Attribution Modeling and Analysis
Understanding of attribution models to accurately assess marketing channel performance.
Advanced Feature Utilization
Capability to leverage advanced features such as custom dimensions, metrics, and event tracking for in-depth analysis.

Sample questions

Preview a few questions that can be found in this test.
Google Analytics Test Preview
Question 1/3
What does the "Acquisition" section in Google Analytics help you understand?
Select all that apply
How users find your website
How users find your website
The geographical location of your users
The geographical location of your users
User behavior on specific pages
User behavior on specific pages
The bounce rate of your landing pages
The bounce rate of your landing pages

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