Test

Word-of-Mouth Marketing
Pre-employment Skills Assessment

10min
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About the test

This Word-of-Mouth Marketing Skills Test is designed to assess an individual's proficiency in leveraging and optimizing organic customer-driven marketing efforts. It covers strategies for encouraging customer advocacy, building trust, fostering community engagement, and measuring the impact of word-of-mouth. This test is ideal for roles such as Brand Manager, Community Manager, and Customer Relations Specialist, focusing on a candidate's ability to harness and amplify authentic customer voices to boost brand reputation and growth.

Sample questions

Preview a few questions that can be found in this test.
Word-of-Mouth Marketing Test Preview
Question 1/3
What is the core element of successful word-of-mouth marketing?
Select all that apply
Extensive advertising campaigns
Extensive advertising campaigns
Genuine customer satisfaction and experiences
Genuine customer satisfaction and experiences
Frequent promotional discounts
Frequent promotional discounts
High product prices to create exclusivity
High product prices to create exclusivity

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